White Hat SEO Practices
White Hat Methods
Titles and Meta Data: There was a time Meta Data (hidden at the top of each page) was key to a successfully optimized website for search engines; this included 'keywords' and 'description'. Because of unethical behavior, those items are pretty useless today. We still enter the basics - a short descriptive sentence customized to each page, and no more then 5 keywords, 'just because'.
Titles still have power! Again, each needs to be customized for the specific page; it they aren't reflective of the pages content, they're useless.
Effective Keywords: That means researching your market and specific product and/or services. Multi-word phrases are more effective the single words, for example: "Nutcracker patterns" is far more effective then using either of those words singularly. Generic or common words/terms will turn up 100's of thousand's of results. For example: "replacement windows" in a local search, resulted in 2.970,000 hits! Get more specific for your product.
These keywords/phrases need to be a part of your pages content, titles, links, meta data etc. But please remember, they need to be natural part of the written content. Keyword stuffing is a no-no.
Content & User Experience: Is there 'real' content? Not a couple of sentences or just a holding place for ads - but REAL informational content. Can the user find things easily? Is navigation obvious? Links visible? If the user can't 'use' the site - the search engines will know.
Semantic Mark Up: Simply put it means marking up your pages (coding wise) with the best possible structure for the search engines to follow. That means 'clean code', using CSS (cascading style sheets) correctly, combining js scripts etc., - it helps to seperate the design elements from the actual content, which means the search engines can spider and list your content faster and more accurately.
When we build your website, we always incorporate all these White Hat elements and more into each page. This is included automatically - there are never additional fees.