HTML Email
and Newsletters
 People like HTML Email and newsletters
because:
- They can accomplish
more, quicker, with an effective layout
- Color can be used in the email newsletter
- Images
can be included in the email newsletter
- Ads
can be more effective in HTML email than
text email
- Links are less instrusive, they're
short like on a Web site
When done right, HTML emails and newsletters
are an extremely effective way of getting
your message across.
Doing It Right
Depending on your message and target audience,
your HTML email will either reflect your
Web site look or focus on the product,
and information being delivered. There
are a few rules that need to be followed
if you're going to incorporate HTML into
your advertising.
- Be certain of your message
- Write your subject line carefully
- Incorporate your logo or company
name
- Optimize those photos and graphics
- People still use dial-up; don't
go crazy
|
- Have a landing page or redirect
set up
- Always include a plain text version
- CAN-SPAM Act!
- A third party mailing service can
help you from violating can CAN-SPAM
rules
|
 Decide on how often you'd like to send
them out - then stick to the schedule. You
might choose to only use them when you
produce a new product or have major announcement;
others might send them weekly for special
purchases. The goal is to help and
provide information to the customer, not
annoy them.
A third party service an prevent many
of the headaches of delivery; from
CAN-SPAM protection, to providing invaluable
statistics on how your HTML email campaign
is doing. These companies are well
worth investigating further. Our favorite
is Vertical
Response, but you should do
research to find a company you're
comfortable using.
To learn more about x-SITE-d's options
and rates for creating the perfect HTML
email and newsletter for your business, click
here. Call
us at 972-240-0187 or
email
info@x-site-d.com about
crafting your HTML newsletter.
Web Sites | HTML
Email - Newsletter | Print | FAQs | Request
A Quote | Rates |
