Having the Pros Write the Copy

Words do the selling, not the creative design or the actual offer-product. What makes a sale is the way you sell it. The Web is comprised of lots of very competitive businesses and sceptical customers who just don't believe what you're saying.

This means your message has to be very, very good to get through to the cynical customer. That takes knowledge and skill in the art of contemporary copywriting. No matter how smart and clever you might think you are, you won't be good enough as a copywriter if you don't do it professionally.

Because They Write Better Than You

We're living in the computer age and many people are pretty good with them. Because someone knows how to use a mouse and thinks they understand technology, it doesn't make them a IT professional.  You might have some imaging software and use MS Word art, but that does not mean you have the creativity or intuition to produce a  top-level design the way a professional designer has.

The same is true with words. We all use them to speak and write, and consider ourselves literate. But that does not mean we can all convey a selling message to a particular audience, in an effective way.

The 'intellectuals' are the worst at this, they tend to write as an intellectual thinks. The result is copy that does not connect and will not sell. The best copy tends to be emotional, have clarity, be benefit laden and it must connect with the reader. There is no room or time for intellectual subtlety.

The professional produces copy that has:

Settling for lesser results means your business isn’t doing as well as it could, and your Web site is not providing the necessary return on investment.

The main concern that people have about hiring a professional copywriter is cost. They're afraid the cost will be prohibitive. In most cases the copywriter’s fees are completely in line with other design costs. Besides, good copy can improve the success of the Web site dramatically.

A successful Web site. Isn't that what it's all about?

What Offends Site Visitors  |  Copywriting Mistakes  |  Professional Copywriting

Client Testimonals

"What can I say besides WOW! The site looks absolutely super - you do incredible work. I can't believe how great the site looks; it's easy to navigate and everything is right at hand.

I always think you can't top yourself, and with each update you do."
-- Flo Klein, Stitch 'Em Up™

"...The greatest thing about working with x-SITE-d is that they 'get it' - you don't have to spend hours with them on details to end up with something really interesting."
-- Judith Grillo, President, Cricket Communications, Inc.

Web Site Example

Scan Data Imaging